KERALIT

FIREWALL

BRIEF:

Develop a Key Visual for the Keralit company — a manufacturer of fireproof construction materials.

IDEA:

Metalworking is an incredibly complex and dangerous process. It is a daily battle with fire and white-hot metal. A battle where Keralit bears the brunt of the attack.

The layout was designed in co-production with one of the world's leading CGI studios, Illusion — a numerous awards winner, including a Grand Prix at the 2011 Cannes Lions.

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