Develop an ad campaign for YOTA mobile network operator.
We based our campaign around YOTA's main advantage – the ability to quickly swap mobile plan options in and out whenever you need them. Things like picking the number of prepaid minutes, gigabytes, or unlimited access to popular apps.
WE'VE KEPT THE MINIMALIST VISUAL STYLE OF THE BRAND, BUT ADDED A BIT OF HUMOR AND EMOTION TO IT. TAPPING INTO THINGS THAT PEOPLE SEE EVERY DAY ON THEIR PHONES: MESSENGER APP INTERFACES, SMS MESSAGING, PUSH NOTIFICATIONS. USING THEM, WE'VE TOLD STORIES THAT MANY PEOPLE WILL RECOGNIZE AS FAMILIAR SITUATIONS FROM THEIR EVERYDAY LIVES. WE MAINTAINED THIS STYLE IN OUR OUTDOOR ADS AND WEB BANNERS.