ALIVE MEMORY
BRIEF:
To create a visual promotion for celebrating the Russian Victory Day,
and establish local relevance for Google.
IDEA:
World War II – the Great Patriotic War – has affected nearly every family in Russia. And in the span of it, nearly 6 billion letters were sent home from the frontlines. Still, there exists no common, public database that would collect and catalogue them. We decided to use technology to rescue these letters before they were lost forever. Thus, Google set out to collect the largest online archive
of wartime letters in Russia: the "Alive Memory" project.
