VTB

TRAVEL CARD

BRIEF:

To create awareness for the new credit card issued by VTB 24 bank, the "World Card" – an offer aimed at travellers, with bonus miles that they can spend on airline tickets.

IDEA:

Imagine that those 16 digits on your bank card are, in fact, geographic coordinates! We have created a website where you can discover which location on Earth
is hidden in your bank card number.

swipe
swipe

RESULTS:

7 720 226 media impressions

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