MUMIY TROLL

BRIEF:

To promote the idea that Google isn't just a search engine, but an entire hub of various useful services.

IDEA:

Together with a well-known Russian rock band Mumiy Troll, we've transformed an ordinary promo into an exciting quest, where people had to use Google services to unlock the band's new song. While completing tasks and seeking correct answers to questions invented by the band, users had to familiarize themselves with these services, discovering both new facets of band members' creativity and the newest features offered by Google.