SHARE OPENING

BRIEF:

To launch a new website for a well-known Russan band, Pompeya; to make
it universally noticed; and to accomplish this while keeping it really, really cheap.

IDEA:

We decided to stage a grand Share Opening! We tore down the Facebook walls, by obscuring the new website under a myriad of Share buttons, and challenging fans to uncover it by simply sharing the page. Share by share, the website was unveiled, uniting the band's fans in a truly shared experience.