RUN TO SCROLL

BRIEF:

Promote the release of the new adidas Alphabounce running sneakers, by highlighting their versatility that makes them fit for all kinds of runners.

IDEA:

In order to engage the target audience and establish the notion that the product fits perfectly no matter how or where you run, the brand built a website, the first of its kind, where users literally need to run in order to scroll the page. All along the "length" of this site, we placed one hundred pairs of Alphabounce sneakers, so that anyone could get a pair for free if they reached them first.