Hotpoint
Save memory
BRIEF
To create a promo campaign for the new product line of washing machines by Hotpoint that are able to carefully remove more than 100 stains at 20º.
IDEA
Everyone has favorite clothes linked with great and important memories. Unfortunately like any other clothing these also unevitably get dirty with time. Hotspoint washing machines care of what is truly important to us. This is why we came up with the solution: save memories, not stains.