Develop an advertising campaign showing that Modulbank understands entrepreneurs better than anyone. Modulbank’s mission is to give entrepreneurs the public recognition they deserve.
BACKGROUND:
The question often asked of successful business people is “Who inspired you to start your own business?”. But the truth is, there are very few people who give entrepreneurs genuine support: they get little encouragement from either government, their friends, or even family.
IDEA:
Russian entrepreneurs have strong character. They can find inspiration in the things that make others give up.
WE DEDICATED OUR SECOND CAMPAIGN FOR MODULBANK TO WOMEN ENTREPRENEURS, SHOWCASING SOME OF THE MOST OFTEN-SEEN OBSTACLES THEY’RE STILL FORCED TO OVERCOME WHILE RUNNING THEIR BUSINESSES.
OUR VIDEO WAS LAUNCHED IN EARLY MARCH. UNEXPECTEDLY, PEOPLE STARTED TO USE IT AS A “SANE PERSON’S INTERNATIONAL WOMEN’S DAY GREETING” ON SOCIAL MEDIA.
THE VIDEO WAS SHARED BY POPULAR BUSINESS-THEMED SOCIAL ACCOUNTS AND FEMINIST COMMUNITIES. REGARDLESS OF THE TYPE OF THEIR BUSINESS OR THEIR GENDER, ENTREPRENEURS RECOGNIZED A BITTERLY HUMOROUS IMAGE OF THEMSELVES IN THE PROTAGONIST AND SHARED THE VIDEO ACCOMPANIED BY A SINGLE WORD – “THANKS”.