Develop an integrated campaign to promote Kaspersky Lab products
We've decided to remind people that viruses do not simply delete files from a computer — they delete their memories, parts of their life.
Kaspersky Lab had learned, via social networks, about a story of a couple who'd lost some memorable travel photos because of a virus. The brand offered them to re-live the trip and recreate the photos. A video story of the new trip became the foundation of a promo campaign titled "Protect Your Memories".
On the campaign's promo website, people could describe their dream trip, memories of which they would like to keep forever.
1 story re-lived
1 hand in marriage offered
15 000 promotion participants
1 300 000 YouTube views
21 000 000 campaign reach
