Hotpoint featured in Luerzers Archive

It feels good to author a work that got featured in arguably the most respected advertising trade magazine — the Luerzers Archive.

http://www.luerzersarchive.com/en/magazine/print-detail/hotpoint-60855.html

A slew of victories at Red Apple

Swept two golden and two bronze prizes at Red Apple festival for the Alive Memory campaign, made for Google.

Made the shortlist with EVERYONE project, made for QIWI. Our creative team won at Young Creators. And finally MADS aced the “Battle of the Schools”.

We won the Eurobest award

Bronze at the Eurobest 2015, for the Alive Memory campaign made for Google.

This is the highest award the agency has won so far.

A big thank you to everyone who helped making this project!

We won at Epica

Bronze award at the Epica Awards for the Alive Memory campaign made for Google.

We also made the shortlist with the EVERYONE (VSEM) project, made for QIWI Russia.

We're on the jury for ADCE!

Friends' creative director Maxim Ponomarev is going to judge the Integration & Innovation nomination for the ADCE international contest. ADCE Awards is a contest that showcases the best in European ads & design, its competitors are chosen from the winners of local Art Directors Club contests.

We won at ADCR

We won the 1st place in the ADCR's Film nomination, with the «EVERYONE» project made for QIWI! Also, we scored a triple combo of 3rd prizes in the Interactive & Mobile nomination, with Wild Tattoo for WWF, Google's MT 2.0, and Hiders for Alikaps.

A big thank you to our clients and to all of our partners! This is a victory for us all!

THE MOST PROMINENT CREATIVE RUSSIAN BRANDS

These are the most prominent of Russian advertisers; but they’re not shy when it comes to risking the most creative ideas and experimenting with ad formats. Their campaigns don’t show up all that often at festivals and contests, but they always make waves in the actual markets. Sostav.ru is happy to present some of the most creative advertisers in Russia, the ones who exert an actual influence on the industry’s landscape.

Sostav.ru has put together a Top-7 list of Russian advertisers that got their “most creative” moniker not due to festival prizes or enormous budgets, but due to their creative and bold approach when it comes to marketing their products, utilizing the latest formats and blending them with traditional promotional venues.

That being said, every one of the advertisers presented is listed among the largest clients in the domestic market; it’s easy to take chances juggling formats and positioning when you don’t have much to lose – but it’s a totally different ball game when there’s a multi-billion corporation on your hands. At the end of the day, these clients are the ones who really propel the market forward, and we sure are thankful for that.

We are jury members at ADCR Awards 2015

In 2015, ADCR saw its concept relaunched, with much of the reinvention going into their contest, the ADCR Awards 2015. Among the jury members are the most awarded creative professionals in Russia, according to the ACAR (Association of Communication Agencies of Russia) rating as of 2020.

Help everyone for QIWI

The idea behind this payment system innovation is as follows: any donation will be divided between all of the foundations that participate in the program. Money will go towards such non-governmental organisations as Rusfond, WWF, Starikam.org, SOS Children’s Villages, Spivakov Foundation, Downside Up Fund, Hospice Charity Fund VERA, Christian charity MILOSERDIE.

To utilize the service one can press the HELP ALL button at any of the QIWI payment terminals, enter the donation amount and confirm the payment. It is also possible to transfer donations for the HELP ALL program at the Visa QIWI Wallet website and via mobile apps.