WWF

WILDTATTOO

BRIEF:

World Wide Fund for Nature had challenged us to bring WWF to the attention of the young audience, and to broaden the potential contact base of the foundation.

IDEA:

With the Wildtattoo idea, we've asked the leading tattoo artists from all around the globe to create unique sketches of endangered species on the verge of extinction, protected by WWF. The number of tattoo designs equalled the number of these critically engangered species... and it wasn't an easy task getting one.

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Not only have we inspired thousands of young people to share their contact information and donate to WWF - we've given them a chance to literally volunteer their skin to a good cause.

RESULTS: 

14 people with unique tattoos
1000 bookings
100 free publications
Total reach 80 000 000 people
Total free media value $ 500 000

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