YOTA

Every third

About project
Services:
CreativeCreative
Industry
Mobile operatorMobile operator
Task

Rethink the typical approach to tariffs - show that Yota honestly takes money only for what you actually use. Do this through a simple truth that is close to everyone: no one wants to pay for unused minutes and gigabytes.

Concept

To tell about this news, we dug into the statistics and found the fact that every third subscriber on the market pays for unused minutes and gigabytes. How to show this?

We decided that the best way was to break the fourth wall and make that "every third" viewer in front of the screen.

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