YOTA

Everywhere where russia is

About project
Task

Tell people that Yota has a wide coverage area with a high-quality signal.

Concept

Coverage quality is one of the key brand attributes in the mobile operator segment. And it is important to constantly tell the audience about it. But how to do it in the Yota tone?

The main idea of ​​the campaign is that Yota provides stable communication in everyday and recognizable situations that are close to every Russian.

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This emphasizes the availability and reliability of the operator’s network in any conditions.

This approach allows us to create an emotional connection with the audience, demonstrating that Yota is present in the most ordinary, yet significant moments of life.

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