Family Wars

About project

Services:

Industry

Task

One of Yota's main products is the tariff designer. We decided to appeal to the family audience because they have a need to create a tariff that would suit each family member.

Concept

When everyone has one internet connection at home, conflicts in the fight for traffic are inevitable. We have shown that with the Yota family constructor you no longer need to fight for every gigabyte and set everything up in a way that is convenient for everyone in the family.

And to help our campaign stand out on air, we used the 8-bit aesthetic that is so familiar to modern moms and dads who grew up in the 90s – the era of the first computer games.