Where you belong

80% of Utair passengers flying from Moscow were born outside of Moscow. Each of them has a place where they are expected.

For someone, it's their father's house, abandoned for the sake of the capital. For another, it's their grandmother's village on the banks of the Volga, where they spent their summer holidays. For a third, a former colleague, a member of a football team, a childhood friend who moved to a bigger city is waiting - the doors of a loved one's home are always open.

And Utair will help you get even closer - get to "Where You Are Waiting" easily and without hassle

There is nothing stronger than a few minutes of hugs after a long separation. To convey this emotion, we shot 3 mini-films - not as advertising, but as an honest statement about the main thing. About a meeting. About loved ones, to whom it is high time to visit.

The photographs for the outdoor advertising were taken by Alexander Gronsky, a landscape artist and World Press Photo winner. During an expedition across Russia, he photographed simple, familiar houses – unadorned, but warm. Behind each window – the anticipation of loved ones and set tables.

In addition to the channels covered, we launched non-standard activations - for example, an experiment where we found out which places evoke the strongest emotions in people.