Epica

Live more

About project
Industry
Task

Ehrmann created a new yogurt, Epica, in a category that had not seen any new products for over 10 years. And we had to announce the new brand in a bright way so that everyone would like it!

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Concept

Epica has much more protein than other yoghurts. And protein is energy to live a rich life. That is why in our company we have shown that with Epica you can live more: brighter, more often, more richly.

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In our videos we drew a parallel with sports, because an active life is also an energy expenditure. And how to replenish it? Of course with Epica!

We also supported the launch of the brand in outdoor advertising, proving to the entire category and the market that outdoor advertising of food products can be not only effective, but also spectacular.

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