YOTA

Stupid bonuses

About project
Task

Tell us about the cashback system in Yota.

Concept

Mobile operators often return balances on accounts with various bonuses, but the problem is that these bonuses are often not needed and are not relevant for customers. Therefore, we decided to exaggerate this and show how ridiculous such a loyalty program looks compared to Yota, where the remaining minutes are returned to the account with real money.

We filmed a series of videos, each of which showed typical "bonuses" for competitors and how absurd it looks to their subscribers.

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