HIDERS

BRIEF:

Alikaps, a manufacturer of an erectile dysfunction aid, asked us to increase its brand awareness.

IDEA:

To avert all the awkward consequences of perfect sexual fitness provided by Alikaps. To this end, we've created the Hiders – the world's first men's briefs
that are able to conceal an erection.
The video presentation of this concept, along with press releases, were enough to stir up as much buzz as if the briefs were actually real.