MOVIE UNLOCKER

BRIEF:

To create an idea that would be able to gather huge Internet WOM in terms of dark market – without using any paid media budget.

IDEA:

Just imagine if you could watch movies online… and pay for them with beer! We created special Bluetooth beacons that were integrated into Grolsch bottles. Each beacon had a unique code, that was verified only after the bottle was opened. This code gave a nearby device immediate access to an online movie.