To develop an image-forming social project for the leading payment system, QIWI.
EVERYONE charity program sees every donation divided equally between all the participating charities. Thanks to this innovative program by QIWI, it became possible to help everyone who needs it, at once.
Not only have we developed the visual identity and communication concept for the video commerical and other media, but also the idea of the service itself: an opportunity to help everyone equally at the same time.
More than 30 million people reached Program collected over 1.5 million rubles in donations during its first month.