To develop a promo-campaign for the new line of Hotpoint refrigerators that keep food fresh for much longer.
We have created the Save Food Foundation in order to attract people’s attention of food wastage problem - as much more food gets wasted in regular refrigerators (many of which are old and on the verge of failing).
On the Save The Meal Foundation website users would find out some interesting facts from the UN statistics - how much food is wasted every day around the world. In addition to that, they could sign the petition in support of the foods that are most perishable and at risk, and they can share this on their social networks.
We placed several Hotpoint refrigerators in the city and gave people the opportunity to save some food for poor people, leaving it in the refregirators. Every day fresh food from the refrigerators was delivered to the Relief Service “Miloserdie” that shared it with homeless and poor people
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