Utair
Where you belong
Brief:
Unveil new brand positioning of Utair — one of the largest Russian carriers with strong focus on regional routes. Utair’s mission is to bring people closer to what really matters in life. All over the country.
Idea:
80% of passengers flying Utair, where born outside of Moscow. Each of them has a special place, where they are needed. Someone has a province house, which is left behind for the metropolitan life. Another — a grandmother’s village on the shore of Volga river, where all summer holidays were spent. Someone has a former co-worker, a member of a football club, a childhood friend who moved to a bigger city, at all those places the doors for this special one are always open. Utair helps to make those who need each other even closer — simply to get there, where you belong.
