Kaspersky Lab

Protect Your Memories


Develop an integrated campaign to promote Kaspersky Lab products


We've decided to remind people that viruses do not simply delete files from a computer — they delete their memories, parts of their life.

Kaspersky Lab had learned, via social networks, about a story of a couple who'd lost some memorable travel photos because of a virus. The brand offered them to re-live the trip and recreate the photos. A video story of the new trip became the foundation of a promo campaign titled "Protect Your Memories".

On the campaign's promo website, people could describe their dream trip, memories of which they would like to keep forever.



1 story re-lived

1 hand in marriage offered

15 000 promotion participants

1 300 000 YouTube views

21 000 000 campaign reach

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