BRIEF
Develop an ad campaign promoting Epica yoghurts.
IDEA
Each of us has their own hobbies and passions, and those require spending a lot of effort and energy to pursue every day. That's why Ehrmann came up with a new Epica yoghurt with increased protein content. It bolsters you and gives you energy for living, so that you can engage in things you really like to do.
THE HEROES OF OUR STORY ARE DASHA, A THEATER AFICIONADO, AND MAXIM, A COOKING FANATIC. EACH STORY VIVIDLY DEMONSTRATES JUST HOW MUCH ENERGY THEY NEED TO PURSUE THEIR HOBBIES. OF COURSE, EPICA BECOMES A PIVOTING INFLUENCE IN EVERY STORY: IT REPLENISHES THE HEROES' ENERGY AND ENABLES THEM TO KEEP DOING THEIR FAVORITE THING.
AS A PART OF THE CAMPAIGN, WE ALSO DEVELOPED THE VISUAL STYLE FOR OUT-OF-HOUSE AND PRINT ADS. COLOURFUL PIECES OF FRUIT AGAINST A SMOOTH YOGHURT BACKDROP MAKE FOR AN UNFORGETTABLE SIGHT, AND EVOKE A DESIRE TO TRY EVERY SINGLE FLAVOR OF THE NEW EPICA LINE.
WHILE DEVELOPING THE WEBSITE, WE'VE DECIDED TO USE A 3D IMAGE OF THE PACKAGE AND A LARGE TYPEFACE — IN ORDER TO FOCUS THE CUSTOMER'S ATTENTION ON THE PRODUCT AND ITS PRINCIPAL FEATURES. AN INTERESTING TWIST ON THE WEBSITE IS THAT IT CHANGES EVERY TIME IT'S UPDATED — EVERYTHING CHANGES, FROM THE MAIN BACKGROUND IMAGE TO FONT COLOR.